What Is an eCommerce Platform, and Why Does Your Business Need One?
Mar 1, 2019
Successfully
Consumer-facing platforms are vitally important to the growth and lifespan of your business. This is even true if you are a small brick-and-mortar shop focused on local customers. It is always beneficial to provide some kind of online portal to your customers, allowing them to shop for your products freely or get more information about your services in a more accessible way.
At Job Hub Group, we develop custom eCommerce solutions that can help you sell to your clients over the Internet. From small start-up shops to global service platforms, our team can create a cutting-edge solution to match your specific needs. The key features and elements of an eCommerce platform can both automate and streamline the way your customers shop with you.
Also known as “electronic commerce,” eCommerce was established as early as 1979 as a means of doing business over the Internet. Any kind of transaction that is made online, from buying a used car on eBay to buying a new song on iTunes, is known as eCommerce.
eCommerce spans across many different industries, and pertains to almost every kind of business. This isn’t just an essential feature for B2C companies; businesses that interact solely with other businesses need to offer a streamlined transaction process as well. The universal symbol of the shopping cart is an important indicator to your potential customers that you have something to sell, and you have made it very easy for them to go and buy it.
Your custom eCommerce platform will of course be customized to match the exact needs of your company. It is still important to know what to expect of an eCommerce system in general. Consider the following features:
If you are a startup entrepreneur or a first-time investor, you may be questioning the necessity of such an advanced piece of technology. The reality of the matter is that eCommerce platforms are for everyone. In fact, they are recommended for small companies as a way to improve customer service with existing clients while making your business more accessible to potential new ones.
What you are offering to your customers is a comprehensive way to shop virtually. Your eCommerce platform isn’t just a place for customers to browse and buy, but it is also a place for them to interact with customer service representatives in real time, see live discounts, and participate in promotional events.
On the back end, your eCommerce platform will provide a one-stop shop for keeping track of inventory, handling item procurement, executing marketing campaigns, and pulling the trigger on seasonal discounts. You can also get a full range of analytics and reporting tools that give you accurate data about your customers.
What’s more, your personalized eCommerce platform is a cloud-based software program. Gone are the days where companies must fear a server crash that erases all valuable information from the computers. Instead, the cloud will safely and securely store your data in a place only accessible by you – but protected from being deleted or lost.
Let Job Hub Group assess the needs and goals of your business by analyzing your industry and understanding your target audience. From there, we can create a tailored eCommerce system that contains the whole package: shopping, order management, inventory, accounting, and much more. The only way that you can realistically meet the demands of your customers while staying afloat with the responsibilities of growing a company is with an innovative tool like an all-in-one eCommerce platform.
We develop customer-facing eCommerce solutions that will improve their experience with you from start to finish. Work more efficiently while the software automates the processes that used to be siloed as separate programs.
Propel your business into your future with custom eCommerce software. Get in touch with Job Hub Group to talk about how an online portal can increase your returns. Contact us today!